According to Netflix, Beyoncé Bowl has been watched by nearly 50 million paying viewers on the platform generating more profit to the streaming service. Let me reiterate. Beyoncé drew in nearly 50 million viewers worldwide for a 12-13 minute performance on Christmas day, generating over a billion social media impressions. Though such a platform isn't touching the Super Bowl, there were several games and it was on Christmas day to boot. Pulling numbers like that would not have been an easy feat for any artist but we know the drill here. No one does legendary like Beyoncé.
Nearly 50 million people around the world have watched #BeyonceBowl on Netflix.
— Netflix (@netflix) January 7, 2025
Relive the Ho-Ho-Ho-Down again and again, only on Netflix. pic.twitter.com/WKAOhfqXLK
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