Celebrity endorsement can have a critical impact on the elections especially if a candidate is endorsed by one of the world's biggest superstars. Taylor Swift has now joined Beyoncé in officially endorsing Kamala Harris in her bid to become the next US president.
The social media endorsement follows the much publicised debate between the Vice President and Republican candidate Donald Trump. This is a big win for Kamala, and without doubt, the most important celebrity endorsement so far. The timing of it was immaculate too. The earlier the better. We have two months left and she did this early enough to impact voter registration. Team Kamala! Team Taylor!
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