Beyoncé continues to put the spice in Bootylicious for the first of several activations in her new partnershop with Levi. Beyoncé reimagines Levi's 1985 “Launderette” commercial in a way that "celebrates the iconic female perspective." The pair decided to rework some of its classic ads, the first featuring Nick Kamen, as well as usage of her ‘Cowboy Carter’ cut ‘Levii’s Jeans.’ She was literally courting that brand with this song. A partnership was inevitable at this point. Get money though. Check out the commercial below.
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1 Comments:
This song hasn't even cracked the Top 10 of the Hot 100 yet & already it made it's impact on the Levi brand! That's probably why there's no urgency to drop the visuals. This album & Renaissance are turning a profit in more ways than 1 & it's costing Columbia Records NOTHING to do so in the process!
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