Beyoncé hosts CÉCRED launch party in Los Angeles...

As the opening of her CÉCRED haircare line went live, Beyoncé hosted an all-white party in Los Angeles last night to celebrate the launch of her new haircare line. The line combines global traditions with scientific innovations. She looked absolutely divine in a white Prabal Gurung  ensemble from the spring summer 2024 collection and a De Beers necklace. She also made sure to wear her hair natural. You know folks would have ripped her a new one if she showed up in a wig at a haircare launch! As she greeted attendees, she was accompanied by her mother and CÉCRED business partner Tina Knowles, as well as daughter Blue Ivy. Goodbye platinum blonde hair!

The smile! #CÉCRED. ✨

pic.twitter.com/i0VZVkVz5p

— Beyoncé Press. (@beyoncepress) February 21, 2024

Beyoncé at the Cécred all white party pic.twitter.com/ULSYFFtSgJ

— bigdaddybey 𐚁 (@beyoncescream) February 21, 2024

Beyoncé and Blue Ivy at CÉCRED lauch party. pic.twitter.com/UgjYfQ9GjF

— BEYONCÉ NEWS (@BeyonceHiveNews) February 21, 2024

A BLUE IVY TODA MOCINHA 😭 pic.twitter.com/0d2CzP8z06

— Beyoncé Access 🇧🇷 (@beyonceaccess) February 21, 2024

Details from the launch party for CÉCRED, Beyoncé's hair care brand! ✨ pic.twitter.com/66HLXbzIdU

— 𝐇𝐀𝐃𝐋𝐄𝐘 𓄋 (@poisonhoneybee_) February 21, 2024

Desfile de cabelos agora na festa de lançamento da #CÉCRED, em Los Angeles. ✨ pic.twitter.com/etgN6OOQXs

— Beyoncé Access 🇧🇷 (@beyonceaccess) February 21, 2024