According to reports this week, Beyoncé and Adidas went their separate ways, due to “major creative differences.” The use of the word "major" clearly highlights that something went down. After collaborating with Top Shop previously, she relaunched her athleisure Ivy Park line with Adidas five years ago. It was recently reported that Ivy Park lost Adidas $200 million last year due to poor sales. The narrative is being thrown out there that this was a "mutual agreement." No one is buying that though.
Secondly, if you want people to buy your clothes you have to personally identify with the clothes to make your brand relatable (and believable) to consumers. People need to see YOU wearing the clothes. Even if it means being papped at the grocery store with your children on a regular basis WEARING THE CLOTHES. At least that way she could have made herself more relatable to other mothers too. "Hey, I'm not just Beyoncé the superstar! I like comfort, which means wearing Ivy Park during my regular mommy duties too!" (even if she lowkey believes that's bullsh*t.) Basically, the issue here is Bey hardly ever being seen wearing her own line out in public except for when she's promoting it. If you're not going to regularly wear your own line in public, then... why should we? Fast forward to one night later, and she announces the launch of her new high fashion collection, ‘Renaissance Couture’ in collaboration with Balmain. This is a 16-piece collection connected to the tracks on her album, an album she refuses to promote. Meh.
To be honest, fashion and style have not really worked out for Beyoncé brand-wise. She is not a fashion trail blazer. Did we all forget the fail of House of Dereon? Beyoncé is the GOAT when it comes to music. She’s a legend in music and performing. No one in her generation has matched her yet. She’s an icon. But all her fashion ventures have been an epic fail and her collaboration with Balmain and Olivier Rousteing will most likely hit the skids too. People will continue to give her more fashion gigs when it's obvious she’s not a fashion girl like that. The only thing a fashion house stands to gain is promotion by associating her name to theirs. But if that promotion doesn't translate to sales, then honestly, what is the point?
Beyoncé covers Vogue France‘s April 2023 issue (hits newsstands on March 29th).
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4 Comments:
No Shade, However I'm A HUGE Beyonce Fan & I've NEVER Brought Ivy Park. I Did Spend $1,400 To See Her In Miami For The Renaissance TOUR.
The clothes are ugly and overpriced. Anything she wears on stage is costume foder not real for everyday use. You don’t have to dislike the woman, apparently even some of her die hard fans didn’t buy those clothes. If you’re going to do a fashion line for fans, make the effort to really think about your fans and don’t overprice crap and expect people to spend hard earned cash on it while she lives in her mansion and gives these over priced things to her friends who can obviously afford to buy them if they wanted to. Don’t slam this comment as a hater or throwing shade, she’s not God, and people talk falsely and badly about him all the time. She’s just a woman with seriously bad taste.
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$1,400 for a concert ticket??!!?? Wow. Just wow. Now I heard her tickets were expensive, but myyyyy goodness. Good thing I've seen Beyonce with original DC4, DC4 w/ Farrah, DC3, and Beyonce Solo...cause don't no body got time for that...
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