Beyoncé's latest album ‘Renaissance’ spends a milestone tenth week in the Top 10 of the Billboard 200. This was achieved with zero music videos and zero promotion. Now that I come to think of it, I am starting to believe she signed a multi-million dollar (legally binding) contract with Tiffany & Co. Part of the deal was for them to take over any cross promotion for her album. It's becoming more evident that she let Tiffany & Co. fund a mini video to one of her new tracks ('Summer Renaissance'), which in turn serves as more promotion for the album and builds the suspense. The next advert with Tiffany & Co. will most likely be in the form of yet another mini music video. It serves as no coincidence that it was Tiffany & Co. that co-hosted her club ❝Renaissance❞ party in Paris earlier this week. Beyoncé possibly selling the visual rights to Tiffany & Co. to use for promotion is quite the genius move, but not one that's particularly favoured.
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