On the morning release of her comeback single ❝Easy On Me,❞ Adele went
on a full-scale promo tour of radio interviews in the UK.
Not that Adele needs to do radio interviews. She can release her music as the invisible woman and still do record breaking numbers. Adele is the type of artist that doesn't need to be seen, doesn't need to be heard... for an audience to go Squid Game crazy for her music. There's actually a name for that. It's called... IMPACT. For instance... her music video for 'Easy On Me' generated over 40 million YouTube views in just one day. Spotify also confirms that her single 'Easy On Me' already broke the record for most streamed song in a single day in the platform’s history. The previous record holder, Mariah Carey's 'All I Want For Christmas Is You', achieved 17.2 million global streams on December 24th, 2020. Adele hits #1 on global Spotify with over 19.7 million streams.
And just like that, @Adele set a new record 🏆 pic.twitter.com/WIz55hQmln
— Spotify (@Spotify) October 15, 2021
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