Ariana Grande for ‘Allure’ | Addresses oversaturated celebrity make-up market...

Ariana Grande introduces her 'r.e.m. beauty' make-up line with Allure on their 25th annual best of beauty cover. In Allure's October 2021 issue, Ari conveys awareness of people thinking she's jumping on the cosmetics bandwagon. I actually pointed that out in a post yesterday and I firmly stand by it. Why now? Why not "tell stories" five years ago when the market for a celeb make-up line wasn't so popular? Questions, questions. 

 

"You can never have enough makeup, just like you can never have enough music," she says after stressing how she doesn't want to hop onto any bandwagons... ever. Hmmmm.

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