Monday, 23 August 2021

Beyoncé & Jay Z for Tiffany & Co | Power couple set to debut short film...

Power couple Beyoncé and Jay Z have just unveiled their promotional pics as the new ambassadors of jewelry giant Tiffany & Co. The year-long campaign will include a short film that depicts Beyoncé singing 'Moon River' to her husband. She will also be debuting her own interpretation and arrangement of the song. Set to debut on September 15th, the 'About Love' short film will be directed by Emmanuel Adjei, the creative collaborator behind Beyoncé's acclaimed film 'Black Is King.' 

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In the photos, you see Beyoncé rocking a priceless gemstone. This Tiffany Diamond has only been worn by THREE women since its discovery in 1877. Today, Beyoncé becomes the FIRST Black woman and fourth person to wear the legendary stone. As part of the partnership with the Carters, Tiffany & Co is committing $2 million for scholarship and internship programs for HBCUs.The roll out will include commercials, billboards, digital platforms, broadcast outlets and more. Beyoncé looks incredible. I always love Beyoncé's hair in an updo like this. For sure a 'B'Day' era serve, which was always one of my favourites! 

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