Tinashe says she attempted pop music, but the general public didn't embrace it because she's black. Well...
Remember when Rihanna's label tried to market her as an urban/dancehall artist? That didn't work out so well, and she was on the verge of being dropped. LA Reid insisted she sings pop music instead, and she blew up after that. Her biggest hits have mostly been pop songs and she is now one of the main pop girls to have achieved unprecedented success. Also take into account that those were different times, and the music industry has changed a lot since then. In Tinashe's case, bad management and lackluster music was the main factor, which is a shame. She is beautiful and talented and definitely deserved a bigger career.
As a black woman I fought HARD AF , for years, to be considered “pop” by my label without changing my sound because of the inevitable ceiling I felt was put on the urban and rhythmic departments.... then the pop department didn’t find my music acceptable so I molded it for them..— TINASHE (@Tinashe) June 18, 2020
& in an attempt to make my sound more pop department friendly, the public rejected it, I lost my spirit/ inspiration as a creative, &had to part ways with the label entirely. Luckily I’ve thrived as an independent artist, but I know first hand how insidious & traumatizing this is— TINASHE (@Tinashe) June 18, 2020
This article is spot on— I’ve been saying it for YEARS. The music industry is designed to segregate and that needs to end. https://t.co/vFyN00XhkP— TINASHE (@Tinashe) June 18, 2020
That’s what they want you to believe but under the surface , pop means white mainstream— TINASHE (@Tinashe) June 18, 2020
The program director there told my manager if I wanted to be pop I shouldn’t have worked with Travis Scott (?!!?!!?)— TINASHE (@Tinashe) June 18, 2020
Aquarius was awesome but a perfect example of an album that received little to no promo... none of the singles were promoted properly and I wanted to put out how many times as a single but lol that didn’t happen— TINASHE (@Tinashe) June 18, 2020
Her pop tunes were cute.....however her fan base was built due to her moody alt r&b she was doing indie way before she got signed. For some reason she lost her most of her fans when she was signed despite staying true to herself while delivering “label songs” and they really didn’t know how to market her.
ReplyDeleteToya is right. Most of her music was bland but she's such a beautiful girl that, I think alone sustained her for a good while. She did make some good R&B records.
ReplyDelete