Monday, 25 June 2018

Christina Aguilera's new album 'Liberation' sells 62K in pure sales

Christina Aguilera's new album 'Liberation' debuted at #6 on the Billboard 200 with 68K units (62K pure sales). Christina's ticket bundle may have helped boost sales, but the fact that she sold 62K traditional sales out of her 68K meant that her fans were actually interested in BUYING her shit, as opposed to just streaming it.

She had no Hot 100 hits this era, not a lot of radio airplay and promotion was minimal. I think this is quite impressive, because we all know that the older artists are not selling albums the way they use to 15, 20, 25 years ago. I recall her fans being pissed at Beyoncé for dropping her joint album so suddenly. They feared it would sabotage Christina's chances, but guess what? They actually sold in the same bracket.