Beyoncé also needs to go back to dropping quality records (the last album that had some real substance was '4'). I don't think 'Lemonade' was good either. People were only intrigued because she used her marriage and Jay's infidelity as a gimmick to sell her story. He later released a response album ('4:44'), which is what folks initially wanted. They should have left it at that. But when you surprise release an album TOGETHER promoting your wealth and marriage being back on track, well... these low figures just show people don't care anymore. The gimmick has lost its legs and you can only play the public and media for so long.