VEVO Premiere: Beyoncé - 'Hold Up'

You've probably already seen the 'Hold Up' video a zillion times. However, Beyoncé is making it her next 'Lemonade' single and has given it an official VEVO premiere.

With the streaming era taking hold, such move should impact on chart performance, which is the general idea here. It comes as no coincidence that today is Bey's 35th birthday, as well as the 10th anniversary of her sophomore album, 'B'Day.' One of my personal favourites!