On May 14th, Justin Timberlake will
perform his new
single ‘Can’t Stop The Feeling’ at the Eurovision Song Contest 2016 in Stockholm. That's like the biggest promo anyone could get.
Over 200m people watch this worldwide. That figure could potentially hit an audience of 300m since it is being live streamed in the US too this year. That means a generic song will be taking over the entire summer everywhere.