Friday, 8 January 2016

Video Premiere: JoJo – ‘Save My Soul’...

JoJo calls on her friend Zelda Williams to direct the powerful visuals for 'Save My Soul,' the third in her “tringle” of singles.
Zelda is the daughter of late legendary actor Robin Williams who also suffered addiction. The video is very raw and cathartic. It will have you in your feelings if you're close to someone with addiction or if you're the one battling with addiction. The song and video (which was shot in the desert of Joshua Tree National Park in California) pays tribute to JoJo's father Joel Levesque, who passed away from addiction late last year at 61. Check out her lengthy Instagram post for further insight.

Thoughts?