Samsung releases full promo for Rihanna’s 'ANTi' album...

Samsung debuted a commercial for Rihanna’s new album 'ANTi'  during last night’s broadcast of the American Music Awards.

Rihanna is seen discovering a key left behind by children in an old abandoned house. An R8 tag is attached to it. This reportedly holds a clue that leads to an Instagram account titled “iamthekeyholder.” The page is full of random images believed to hold some relevance to the album and its possible release date. 

Fans have been asked to register at antidiary.com for more clues about the album and vice versa. I have to say these games and giving fans the run around is not cool at all. I'm not here for it. Announce a release date already and be done with it, damn it!

Are you in? #ANTIdiaRyhttps://t.co/OGdovYaOIT

— Samsung Mobile US (@SamsungMobileUS) November 23, 2015

A story unfolds. #ANTIdiaRyhttps://t.co/RUXT55xaVN — Samsung Mobile US (@SamsungMobileUS) November 23, 2015

A light shining amidst the darkness. #ANTIdiaRy https://t.co/j9zIehQ6Ha

— Samsung Mobile US (@SamsungMobileUS) November 23, 2015

Wander into the dream. What will you find? #ANTIdiaRy pic.twitter.com/k1xb2ee1w2 — the keyholder (@IAmTheKeyHolder) November 23, 2015

Unlock the mystery. #ANTIdiaRY https://t.co/ddHbXXa8dd

— Samsung Mobile US (@SamsungMobileUS) November 23, 2015

The time is nearing. Her world awaits. #ANTIdiaRy pic.twitter.com/VroCkqTyRj
— the keyholder (@IAmTheKeyHolder) November 23, 2015

Thoughts?