I'm very disappointed that she wants to relaunch herself into a full blown pop artist. Her appeal was that she was a young white girl with mad range doing urban-pop/R&B records. The only ones who did that effortlessly was Kiley Dean, R&B Pink and perhaps Christina Aguilera and even they weren't as young as JoJo back in the day. She truly was one of a kind.
Now that she's trying to become the new Katy Perry, that appeal is gone. Maybe she feels going this route will help break her into commercial territory. I bet her new album will be 90% pop with maybe the odd one or two urban tracks just to keep her urban fanbase sweet. So saying that, I'm not happy she took the really safe option but I do understand it. She also plans to release videos for her other two singles 'Say Love' and 'Save My Soul' sometime next month.