The anti-ex track, which is rumoured to be about Rob Kardashian and Calvin Harris, has some electro-dub elements thrown in, and while she sounds great, this just doesn't scream lead single at all. 'I Will Never Let You Down' was far more superior.
Rita's music stays being generic and totally uninspiring. This is why she will never crack the States and will forever be looked at as the poor man's Rihanna.