Tuesday, 2 September 2014

Video premiere: Jhené Aiko – ‘The Pressure’...

Jhené Aiko premieres the Childish Gambino and Calmatic-directed visuals for her new single 'The Pressure' off her upcoming album 'Souled Out' (due September 9th). 

The video shows the singer going through the trials and tribulations of fame and motherhood and rocking blonde dread extensions similar to the ones Ciara rocked a few weeks ago.
 
Jhené's daughter Namiko also makes a cameo. The video was really bland which was probably in need of a more interesting concept given that the song itself is pretty monotonous. Either way, check it out.
 
Thoughts?