Of all the better looks she could have chosen from the music video, Lady Gaga had to pick the most dirtiest, unappealing photo for her official 'G.U.Y.' artwork.
It's probably a message pertaining to a phoenix obtaining new life by arising from the ashes of its predecessor. That would be 'Do What U Want' which underperformed by her standards. New life in 'ARTPOP' is certainly what she needs right now.