This undoubtedly an amazing feat that was all achieved when she only had three days and three hours as opposed to a full sales week. Her first week sales craps on every major pop chick that released an album this year. Lady Gaga, Katy Perry and Miley Cyrus all sold in the 250K-275K bracket during a full sales week. Those projects also came with an aggressive promotional campaign beforehand. Britney Spears on the other hand, could only manage 110K.
At this rate, Beyoncé is set to have the fastest selling digital album and highest first week digital sales in the US. It is also set to ring in the strongest first week sales secured by a female artist since Taylor Swift's ‘Red’, which scanned 1.2 million units in November, 2012. The album is currently number one on iTunes in 106 countries.