Behind The Scenes: Rihanna's dark & moody visuals for ‘What Now’...

Dark and gothic is what Rihanna will be whipping up come Friday when the video for 'What Now' premieres on VEVO. The visuals were filmed at a warehouse in Phuket, Thailand, during her 'Diamonds World Tour' over the summer period.

Riri's look is very reminiscent to what she served up in her gothic punk photoshoot for 032c. It wouldn't surprise me if the video and magazine spread were shot on the same day. I'm liking the murky/gothic-influenced aspect of the visuals. I can't wait to see the final result in two days. Behind the scenes footage features commentary from Rihanna, her stylist Mel Ottenberg, and designer Adam Selman. Watch inside.

Thoughts?