Video Premiere: Rita Ora – ‘I Will Never Let You Down’...

This new Rita Ora song is NOT it. I can't see it doing anything in the States, but the UK may very well take the bait. Due to its 80s pop influences, ‘I Will Never Let You Down’ is different for Calvin Harris, but still generic riding off the coattails of Jessie J and Pink. Whitney Houston, my ass.

The video was directed by Francesco Carrozzini, who did Beyoncé’s 'Jealous'. But don't get too excited about that though.

Sans for its vibrant colours and fashion, not much can be said about the boring clip. The song impacts May 5th.

Thoughts?